A brand is more than a logo. But a company’s mark is its calling card, a shorthand for all that other stuff--the quality of the product, the level of service, the history of the company--for its composite brand. To understand the cultural power and currency of a popular logo, all you have to do is survey a set of preschoolers, who, while unable to order off a menu, can handily identify McDonald’s golden arches, as well as the emblems of Disney and Nike, to name but a few.
To read the original article: 1: Marks of Excellence | The World's Most Famous Logos, Organized By Visual Theme | Co.Design: business + innovation + design
