Historically, technological breakthroughs have been led by the innovations of the few with access to the resources and platform to influence, but something exciting is happening on the worldwide web that is turning this precedent on its head.
Crowdsourcing, as defined by Wired Magazine, represents "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call."
To read the original article: How crowdsourcing and open innovation could change the world | Guardian Sustainable Business | Guardian Professional
