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NewImageI have made many mistakes trying to innovate organizations as marketeer, consultant and innovation facilitator. The good news is that I learn a lot. Seeing the next generation innovators falling into the same traps, makes me want to share five things an innovator should always remember.
1. Ideate with them and not for them
I have made many mistakes trying to innovate organizations as marketeer, consultant and innovation facilitator. The good news is that I learn a lot. Seeing the next generation innovators falling into the same traps, makes me want to share five things an innovator should always remember.
1. Ideate with them and not for them
You can invent on your own, but in an organization you can never innovate alone! You need the support of an awful lot of colleagues and bosses before a big change truly can take place. You need R&D engineers, production managers, IT staff, financial controllers, marketers, service people and salesmen to develop your new product or service, produce it, get it on the market and service it. A new concept needs a lot of fathers and mothers will it survive internally. Therefore you have to give them a chance to discover for themselves, what different paths are possible, what can be developed and what is realistic. If you want to be an effective innovator in an organization you will have to ideate new concepts with them and not for them.

Looking to innovate just like the entrepreneurs they back, more than 300 investors gathered at 500 Startups’ Premoney Conference in San Francisco to debate how to unleash the buttoned-down industry.

“The biggest change in venture capital has been increasing the carry from 20% to 30%,” First Round Capital Managing Director Josh Kopelman told the audience, eliciting titters of uncomfortable laughter.

To read the original article: At Premoney Conference, Venture Investors Told To Be More Innovative - Wall Street Journal - WSJ.com