"People don't share commercials," author Scott Stratten once wrote for us, "they share emotions."
That's a line from his piece last year that debunked the idea of making a hard-sell saturated video "go viral." If you want your brand to reach people--like P&G's amazing Olympics ad from last summer did--you need their interest in mind. But while emotional intelligence is a part of "going viral," the mechanics of the share remains a mystery, as Quartz the appropriately named writer Christopher Mims explains.
To read the original article: The Science Behind Why Content Gets Shared | Fast Company | Business + Innovation
