Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision.
In the last couple of years, perhaps in reaction to some business atrocities leading to the recent Recession, I am seeing a renewed focus on other less tangible attributes which can set your startup apart. Examples include the Conscious Capitalism® movement, led by John Mackey of Whole Foods, The B Team, led by serial entrepreneur Sir Richard Branson, and the Benefit Corporation (B Corp) form of business now available in 14 states.
To read the original article: Startup Professionals Musings: 5 Rules of Relevance Every Startup Needs to Adopt
