Knowledge@Wharton: I would like to talk through some of the chapters in your book and some of the things that social entrepreneurs should be thinking about. To begin with, you recommend that social entrepreneurs need to articulate the problem that they are trying to solve, as well as a solution that they propose to offer. Could you take us through some of the steps that they should go through to do that?
Ian (Mac) MacMillan: What we tried to do is push people into thinking beyond high-level problems -- there's a problem of nutrition or there's a problem of education -- and begin to think about what the so-called beneficiaries of this program are going to actually receive, what the problem is from their perspective and whether they recognize that they have a problem. For instance, one of the projects in India was the concept of taking sachets of disinfectant and distributing them in villages where the water was unhygienic and people were subject to all sorts of dysentery-type diseases, high death rates and so on.
To read the full, original article click on this link: A Five-step Process That Can Help Social Enterprises Succeed - Knowledge@Wharton
