People tend to give Google a hard time for trying out so many different products – many of which eventually go to the chopping block. Google Reader is the latest product to be discontinued, leaving many marketers scrambling to find an alternative RSS reader.
We complain when a product we’ve grown attached to gets retired, and we’ve even laughed at some of Google’s previous attempts at social media. (Remember Google Buzz? There’s not much to remember.) But the truth is, failure is crucial to the success of all companies, big and small. Former Google CEO Eric Schmidt is famous for saying “We celebrate our failures.” Below are three reasons why your small business should celebrate them too.
To read the original article: 3 Things Small Businesses Can Learn From Google Product Failures