You can invent on your own, but in an organization you can never innovate alone! You need an awful lot of colleagues and bosses to share your vision before a big change can truly take place.
My first innovation job was marketing dried soups for Honig, the leading Dutch brand and market leader in the Netherlands. We sold more than 50 million consumer packets in the Netherlands per year. Not a bad figure, considering the country’s population is only 16 million. Honig had a market share of more than 60 percent. There was just one problem; the dried soups market had stopped growing.
To read the original article: You Can’t Innovate Alone | Innovation Management
