Crowdfunding platforms can open doors for entrepreneurs because they offer access to capital without having to navigate through the complicated traditional channels such as venture capital and angel investors. In addition, crowdfunding provides entrepreneurs with a way to engage their customer base and involve them in the exciting start-up phase of their company, all the while getting their product out into the market.
To read the full, original article click on this link: Ten tips for running a successful crowdfunding campaign - The Globe and Mail
