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In the biggest domain name sale so far this year, MakerBot VP of Marketing Chuck Pettis sold Brand.com to Reputation Changer, which has now changed its name — and its brand — to Brand.com.

The sale was leaked earlier, but the exact pricing details had not been released until today.

A half million dollars sounds like a lot for a domain name, but it’s nothing compared to the $16 million purchase of Insure.com in the heady dot-com bubble days of 2009, or the $14 million price tag on Sex.com. And it’s low compared to what Pettis wanted for the domain — TheDomains.com says that the original sales listing on Website Brokerage requested only seven-figure bids:

To read the original article: Biggest domain sale of 2013 so far: $500K for Brand.com | VentureBeat