One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. Just because you dream it and build it, doesn’t mean they will come – that encompasses not only customers, but also investors, partners, team members, and even your own family. They won’t come if they don’t trust you.
In my experience, trust is the most powerful tool that an entrepreneur can wield, both inside and outside of his own realm of control. I’ve seen many examples of this in my own business life, and yet I gained a whole new perspective on how it works from a new book by successful entrepreneur August Turak, titled “Business Secrets of the Trappist Monks.”
To read the original article: Startup Professionals Musings: 10 Lessons For Entrepreneurs on Building Trust
