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Why do some of your messages get prompt replies and others vanish into the aether? As Anna Codrea‑Rado contends at Quartz, the details are in the attention.

Recapping a Carnegie Mellon University study, she observes that :

... people are more likely to respond to information requests--whether important or trivial--if they're easy to address. ... By contrast, very important but complex messages that require a lot of work to answer often don’t get a response.

This confirms something we've discussed before: that if you want to get your emails read, your message needs to be the opposite of vague--that is, it should be as clear, concise, and actionable as possible.

To read the original article: Why Your Emails Get Replies (Or Don't) | Fast Company | Business + Innovation