Facebook increasingly plays copycat to Twitter and other Silicon Valley upstarts when it comes to innovation, but with over 1.1 billion active users, Facebook can afford to be a fast follower. Indeed, the right strategy may well be to simply copy or acquire others' innovations as they become popular. After all, as much as people may wring their hands about Instagram or Snapchat beating Facebook to this or that feature, the hardest feature of all to copy is a massive, built-in audience.
To read the original article: Facebook's Copycat Strategy: All The Innovation It Needs – ReadWrite
