Vivek Wadhwa, entrepreneur turned academic writes in one of his blogs:
“Everyone talks about business models. But I’ll bet that if you quizzed a random sample of these people, you’d find that they really don’t know what a business model is.” I couldn’t agree more. In essence the technology-driven transformation in today’s business environment puts a premium on the model we adopt. Not only are entirely new business models possible, they are also necessary for survival. And they must be so designed that they can morph into something new on the fly when the environment changes. A lesson being learned by far too many organizations, and a little too late, today.
To read the original article: Do You Really Understand What Your Business Model Is? | Fast Company | Business + Innovation
