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Startup Professionals Musings Why Would a Business Avoid any Internet Presence

These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information.

There should be no doubt that an Internet presence is as basic to success in business today, as brick and mortar was a hundred years ago. Yet I am amazed to see US Census Bureau data from 2012 that at least 50%, maybe up to 75%, of small businesses still have no presence at all. These are soon to be the walking dead, and the competitors you can beat today.

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