Our corporate motto should have been, “We’ve never heard of you either.” At least, that is how we joked at my first startup, Seer Technologies, which we founded in 1990.
We had broken records by growing a nascent software company into a $118 million-per-year revenue machine. And we had pulled off a successful IPO in just five years. Not even the legends of that time — Microsoft and Oracle — had achieved such a feat. Yet people would say they had never heard of us.
To read the full, original article click on this link: Why PR is your best marketing weapon — and how to use it | VentureBeat
