Let's say your startup isn’t sexy. In fact, it’s boring. Really boring.
So what do you do about it?
If you’re Avalara, which finds its home in the nap-inducing world of sales tax, you make your office culture and identity do the sprucing for you.
I THINK CULTURE IS AVALARA'S COMPETITIVE ADVANTAGE. Since the Washington state-based company's founding in 2004, CEO Scott McFarlane has been on a mission to make the Avalara experience more exciting, and "sales tax less taxing." We spoke with him to learn how to make a less-than-thrilling industry, well, more thrilling.
To read the original article: Orange Is The New Culture | Fast Company | Business + Innovation
