The baby boomer generation, most of who are now in their late 50s and 60s, are one of the most important but overlooked market segments by many businesses today. This is unusual due to the fact that less than 5 percent of conventional marketing targets a demographic that accounts for nearly 80 million Americans and controls 70 percent of disposable income.
However, a few enterprising businesses and industries have realized the potential of this largely ignored, but important group. The result is that they are reaping the benefits of tailoring their products and services to target the baby boom generation’s $2.3 trillion annual spending power.
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To read the original article: Businesses Emerging From Aging Baby Boomers
