Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

What do venture capital firms get out of blogging? | MedCity News

A fair few venture capital firms and/or their partners are blogging these days. With the new rules on advertising courtesy of the U.S. Securities and Exchange Commission we could see more of that. Motives differ from brand promotion to offering new ways to communicate with entrepreneurs and potential investors. But there will continue to be a gap between those venture firms who see something to gain from it and those that see it as pointless.

An article from Thompson Reuters’s Venture Capital Journal referenced by PEHub weighed blogging pros and cons for firms. In an interview with Mike Maples Jr., the managing partner of Floodgate Fund who doesn’t blog he said: “We don’t get involved in every debate and have the last word on the topic of the week…We want to be known as the people who find the Godzilla lizards before anyone else. Beyond that, not so much.”

Image Courtesy of KROMKRATHOG / FreeDigitalPhotos.net

To read the full, original article click on this link: What do venture capital firms get out of blogging? | MedCity News