Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Naomi Simsom

Not everyone is cut out to be an entrepreneur, and with more than 30 per cent of small businesses failing in their start-up, it's worth checking out the traits that characterise some of Australia's success stories.

One of Australia's best-known entrepreneurs is Naomi Simson, founder of online gift retailer RedBalloon. She is often asked what character traits are needed to succeed in business.

“I usually defer to businessman and entrepreneur Jack Cowin who puts it better than I ever could,” Simson says. “I saw Jack present at the EY Entrepreneurs workshop, where he opened with the quote 'an entrepreneur needs to be a cross between a microbiologist and an astronomer'. He believes that true entrepreneurs are special in that they can be both detailed and visionary.”

To read the full, original article click on this link: Are you cut out to be an entrepreneur?