There’s an unfortunate truth about business websites in general. Actually, two of them: (1) usually the only person who realizes the power of being online is the CEO himself/herself, and (2) it’s actually difficult for them to convey this point of view onto other employees in an effective way.
In other words, you can always force someone to help you with the company’s website, but how can you actually make them truly care about it?
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To read the original article: Use Employees to Improve Your Company's Online Presence : Under30CEO
