The story of Blackberry underlines a new truth about the competitive landscape we live in: success or failure isn't a function of a good product or service, or a well-run, cost effective company with a sound capital structure. It also requires an effective strategy to manage your ecosystem.
This was Blackberry's failure. The company had become complacent about its remarkably loyal customers and didn't recognize the threat posed by rival ecosystems. Like many established firms before it, Blackberry blew the opportunity to become a nodal player and leverage the energies of its complementors, in the way that Apple does with its apps.
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To read the full, original article click on this link: Blackberry Forgot to Manage the Ecosystem - Michael G. Jacobides - Harvard Business Review
