As business start-ups spark life into the UK economy, London Business School’s John Mullins sounds a note of caution; pointing out that customers not venture capital backers are the real key to business success.
With 15,720 digital business start-ups launched at London’s Silicon Roundabout alone in the year to July and ‘tech clusters’ flourishing in cities all over the UK, entrepreneurial ideas and capital backers seem to be operating in textbook harmony.
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To read the full, original article click on this link: Venture Capital or Customer – Who is King?
