Last week, my colleagues and I met with some executives from a prospect company to introduce OpenView Labs, and describe what all of our respective teams within the Labs focus on with our portfolio companies.
The CEO of this company was intrigued, particularly as Tien Anh explained the types of projects that his Research and Analytics team typically executes with our portfolio. In short, the Research and Analytics team works with OpenView’s companies to help them better understand the markets that they should be targeting, the buyer personas within those markets, and what messaging will resonate best. They conduct primary and secondary research to attain such data, and some of their most valuable insights come from survey calls with customers, lost customers, and prospects.
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To read the full, original article click on this link: How to Regain Perspective on Your Business | OpenView Blog
