When Brian Muller and Blaine Sheldon took the elevator up to the ninth floor of the New York Times Building this April, they weren’t too sure what to expect. They had been selected as participants in the very first New York Times timeSpace incubator.
“You may call it an accelerator or an incubator; right now we are calling it an experiment,” their website reads.
Muller and Sheldon were representing OpBandit, a media software startup that can change your publication’s headlines and images in real time depending on which are performing best. They were the smallest startup in the program, working alongside Mahaya and Delve.
To read the full, original article click on this link: Inside the New York Times timeSpace Incubator
