We live in a digital age. There is nothing highly contentious about that statement. The Internet has driven an explosion in connectivity and given rise to new and innovative ways of working. With its expansive and all pervasive reach, the Internet has subsequently enabled the rise of social engagement and networking as a genuine and acceptable business tool. As the reliability, speed and breadth of coverage have evolved, so too has the importance of this channel for engagement and interaction. None of this is particularly new. However, within the world of innovation, especially open innovation and collaborative open innovation, we do start to enter a world that is far less mature and where concepts are (at least in a digital sense) powered by our connectedness online.
Image Courtesy of Salvatore Vuono / FreeDigitalPhotos.net
