Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report, Yelp, or one of the hundreds of other consumer complaint and review sites on the Internet. Most entrepreneurs don’t even know how to keep track of what people are saying about them on the web, much less how to respond or remove it.
Web reputation management, both business and personal, has become a top priority requirement. On the personal side, these items can kill your career, as I discussed in an old article “Google Yourself to See How Other People See You.”
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