The bottom line of PricewaterhouseCoopers’ Health Research Institute report on innovation in the medtech industry can be summed up as follows: “The value of a device is no longer solely in the product itself.”
While clinical efficacy is a must, the true value in medtech today is a company’s ability to provide information, services, and other assistance to customers to solve additional problems such as improving diagnostics, increasing operating room efficiency, reducing length of hospital stays, monitoring patients remotely, and keeping people out of the hospital.
