An IBM researcher says she can make a good educated guess about your personality just from looking at 200 of your Twitter messages.
That may seem obvious, as people typically express their personalities through the 140-character messaging service. But Michelle Zhou, a researcher at the IBM Almaden Research Center in San Jose, Calif., can do this personality analysis in a disciplined and automated fashion using the science of data analytics. Companies that pay attention to this research could save hundreds of millions of dollars — and stop annoying people.
