A prospective client asked “what do you charge by the hour?”. My response…”I don’t”. The prospect then asked “then how do you determine how much to charge me?”. My response “By the value you desire me to deliver using my knowledge”.
Knowledge needed to ring up sales at a cash register is different than knowledge needed to engage more customer that will ring the cash register or reduce lost productivity which improves business efficiency. Which has more value?
If your business is wasting time, effort and energy “producing things” and causing customers to waste time, effort and energy to interact with your business then you are wasting money. If someone had the knowledge required to help you reduce the waste and improve productivity how much would it be worth?
To read the full, original article click on this link: Knowledge Cost by the Hour? | The Relationship Economy......
Author: Jay Deragon
