It’s said that any entrepreneur should be able to deliver an engaging and succinct elevator pitch to anyone at anytime. Entrepreneurs hone and hammer their pitches every day with each new person they meet answering the same question countless times about their company: “what is it and what does it do?” This repetition and practice helps to drive not only a deeper understanding of the company and its core competency to others, it also instills confidence into the entrepreneur as to their own skills and strong points and how they relate to selling the product.
Image Courtesy of maya picture / FreeDigitalPhotos.net
