GE and design may not seem to go together, but as it connects its industrial products, medical devices and home appliances to the internet and rethinks its business for the connected age, the company is focusing on user interfaces and data. Onstage at the Roadmap 2013 conference in San Francisco, Beth Comstock, SVP and CMO at GE explained how the company is designing processes and interfaces that optimize the skills that machines and people each bring to a job.
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