After the release of my first book, FedEx Delivers: How the World’s Leading Shipping Company Keeps Innovating and Outperforming the Competition, I was interviewed by Bloomberg TV and asked a question that pointed to the necessity for unleashing creativity in the workplace. The question was, “If someone were to arrive on earth from Mars and did not know anything about FedEx, what’s the one thing you’d tell him that was the key to FedEx becoming a global success story?”
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