If a destination’s desirability is measured by the number of maps that claim to lead you to it, innovation is the corporate world’s Taj Mahal. Among the manuals on sale is an Innovator’s Guide, a Cookbook, a Toolkit, a Path, a Way, a Handbook and a Manifesto. My addition to the genre would be The Innovator’s Contradictions. Insights gleaned from last week’s FT Innovate conference suggest that, for almost every rule of innovation, there is an innovator who has made a breakthrough – and a fortune – flouting it. Here are seven examples.
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