Given the level of excitement the concept of Open Innovation has caused in the media in recent years, one would assume that this approach has become a common tool used by organizations to achieve their innovation goals.
Indeed, this year’s study by Henry Chesbrough and Sabine Brunswicker shows that large companies in Europe and the U.S. are increasingly using open innovation in their business practices. However, when asked which specific open innovation tools they employ the most, the respondent chose customer co-creation, informal networking and university grants. At the same time, crowdsourcing and working with open innovation services providers (OISP) were rated lowest in importance.
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