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"I realized recently that one of the things I love about short deadlines," illustrator Christoph Niemann tells 99u, "is that people think straight."

How so? Imagine the world of Christoph Niemann. He works with major clients like the Museum of Modern Art, the New York Times, and the New Yorker. He's a badass illustrator of whimsy and precision: consider, for instance, the brilliance of his Let It Dough photo essay, now seasonally appropriate. The creative commonality: the best work comes from close-cropped, anxiety-inducing deadlines, Niemann says.

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