If you’re thinking about co-founding a company with your B-school buddy, break it off right now.
This is the “Cool Kids Start Companies” syndrome. But for every Warby Parker or Rent the Runway, there are hundreds more that quietly combust in the background without fanfare or notice. And as I’ve argued before, it’s certainly tempting to imagine that your Batman-and-Robin duo might be the team to beat the odds but it’s just not going to happen (at least for 99.998 percent of new entrepreneurs).
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