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In 2014, Target will set up a tech incubator in Bangalore. The Target Accelerator Program will invest up to $30,000 in one or two companies every year, likely in return for equity but more importantly for first dibs on new products the start-ups make. As Target’s Beth Jacob told TechCrunch, which first reported the story, ”Innovation is core to our culture and strategy and we are always looking for new ideas to enhance the shopping experience of our guests.”

To read the original article: Why Target and Coke are setting up tech incubators in India - Quartz