What’s your top recommendation for an entrepreneur pitching investors, based on you own success or failure?
SHARE YOUR BIG VISION, NOT A PRODUCT TOUR
“It’s a rookie error for an entrepreneur to pitch an investor with the equivalent of a product tour. Investors are usually more interested in the big picture — your vision for your business, why they’ll be a good match, and how your company will return their money handsomely. If your slide deck or in-person presentation seems to linger too long on touring your site or demonstrating your product, it may convey that you don’t have a sense of the larger mission. Spend less time on the nitty-gritty upfront; rather, capture the investor’s interest with your passion for the bigger picture. Once the investor has a sense of that, s/he can always ask you for a deep-dive into the product tour. And if they do, it likely means you’ve piqued their interest.”
- Doreen Bloch | CEO / Founder, Poshly Inc.
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To read the original article: 8 Tips For Successfully Pitching Investors - AlleyWatch
