Apple's had several near-death experiences. As author, investor and now Google advisor Guy Kawasaki puts it, the company must have a guardian angel. And in the mid-1980s, that guardian angel was Aldus PageMaker.
“In the 1980s, we thought we had Macintosh all figured out,” says Kawasaki, who worked on Steve Jobs’ stealth Macintosh task force from 1983 to 1987. “We thought it would be a spreadsheet, database, and word processing machine. We were zero for three. The one bright spot in the entire Macintosh software universe was desktop publishing. Aldus PageMaker invented desktop publishing, and it saved the company.”
To read the original article: Kawasaki on Why Your Startup is Dead if You Can’t Enchant
