You have a meeting or an important discussion coming up. What is your real objective? If it has anything to do with selling, how can you maximize the likelihood of success?
And just to be clear, your objective almost certainly does have something to do with selling. As Daniel Pink argues in his latest book, To Sell is Human, we’re constantly trying to influence behavior — a.k.a. selling. We may not be selling cars, but we are likely on a daily basis to be pushing ideas (e.g., a pitch for a campaign or strategic project), telling about our capabilities and track-record (e.g., for a job), or projecting our values (e.g., in everyday leadership and mentorship).
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