One of my favorite movies is Alfred Hitchcock’s 1960 masterpiece Psycho, an elegant story with gripping suspense and one of the best twist endings you still will ever see. It’s also one of the absolute worst inspirations for presenting ideas inside companies.
This thought crossed my mind (once again) as I listened to a pitch from a young entrepreneur. He was brimming with energy as the story slowly built through page after page of facts and figures and graphs and pictures and profiles of interesting companies around the globe that were attacking the market he planned to target. Then, the twist! The entrepreneur wasn’t going to do what everyone else was doing. No! He and his team were going to go in a different direction and try to disrupt the market.
