Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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In "The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators," authors Jeffrey Dyer, Hal Gregersen, and Clayton Christensen uncover the origins of “innovative-and often disruptive-business ideas.” "Five primary discovery skills — skills that compose what we call the innovator’s DNA — surfaced from our conversations. We found that innovators 'Think Different,' to use a well-known Apple slogan. Their minds excel at linking together ideas that aren’t obviously related to produce original ideas (we call this cognitive skill 'associational thinking' or 'associating').

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