As your business kicks off a new year, there are likely several big things you’d like to accomplish over the next 12 months.
Maybe you hope to increase sales, attract bigger, better customers, or turn your attention to renewals. Whatever your goals might be, the bigger question is will you focusing on them really move the needle? In other words, are they actually attainable and relevant to your company’s long-term strategy, or are they unrealistic at best, distractions at worst, and more likely to derail your progress in the short-term?
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