Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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One of the major shifts taking place is the growing adoption by consumers of subscriptions for goods and services instead of buying them outright. According to an October 2013 Economist study of 293 business executives commissioned by billing/subscription management platform provider Zuora, 80% of respondents believe that their customers are changing how they obtain access to goods and services.

Image: http://smallbiztrends.com