What if you invented a revolutionary product that replaced narcotics to alleviate pain, but you fumbled the public relations (PR) effort and your news got lost in the media echo chamber?
Startups and entrepreneurs in almost every industry must confront questions like this when deciding to launch or continue a PR campaign. However, a number of small businesses often don’t fully recognize that the world of PR has been turned on its ear. Many of the old rules simply don’t apply anymore. Journalists are leaving the venerable media brands for new social networking platforms and to build their personal brands. Unfortunately, using PR to grab headlines or market share is no longer just a matter of “getting out a press release.” It requires deft handling from a knowledgeable team.
