Face it. Today everything is so connected and time to market so short, that the only real competitive advantage that has slowly crept up on us, is innovation. The surge of interconnected ICT has also fuelled the fire. Although one might qualify innovation as 'radical' or 'incremental', it's a very slippery bar of soap to get a handle on. But get it right and you get to clean up.
Although there are companies where innovation sits comfortably with their core capabilities, when Steve Jobs was asked how to systemise innovation his answer was "you don't". So there goes the theory of a unified equation for innovation.
To read the original article: The challenges innovators face
