In less than two years, Paul Arnold helped grow cloud service marketplace AppDirect from 20 to 120 employees while leading end user acquisition, marketing and business operations. The keys to this velocity of expansion: introducing organization and process
Early-stage startups tend to be particularly reluctant to adopt structure where there was once free-wheeling ideas, serendipitous connections, and spontaneity. This is why organization needs to be layered in carefully and thoughtfully to keep everything headed in the right direction. But according to Arnold, there are ways to do this at startup speed.
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