Not too long ago, no one knew what Google was. It was a small company that did one thing very well, but its future as the world’s most pervasive brand was far from cemented. History shows Google owes much of its early growth to channel partnerships. Ironically, these partners included better-known sites AOL and Yahoo, which it would go on to dwarf — and now it makes billions as a channel partner for thousands of smaller brands. When it comes to leveraging partnerships for revenue and exposure, Google is the ultimate success story.
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To read the original article: From Zero to 10,000 Clients in Two Years Using Channel Partners
