UnitedHealth’s acquisition play for Audax Health is the latest in a series of efforts by payers to develop consumer technology in-house, through acquisition or strategic partnerships to help members do a better job of managing their own health, Jerry McGuire notwithstanding.
Audax’s Zensey platform provides a way to collect health data in one place and sync it from fitness trackers like FitBit. It also has a social component to ask questions anonymously and a gaming component in which users can set health and fitness challenges for themselves and compete against friends and colleagues.
